Nestlé
In Morocco for 39 years- Exports 80% of its instant coffee production
- Green factory powered by solar energy
A leading food industry hub in Africa — ranked 1st in fish production in Africa and 1st in sardine exports worldwide — supported by 2,600+ local companies with global certificates and labels and 40+ multinational companies.
Annual food industry revenue
Industry RevenueExport revenue in 2025 — +27% growth between 2020 and 2025
Export RevenuePermanent jobs supported by the sector
EmploymentCountries reached duty-free through Morocco’s FTAs
FTA AccessA well-developed agricultural upstream sector and a high diversity of soils and climates across the territory — including 910+ varieties of fruits & vegetables and 4,200+ species of aromatic and medicinal plants such as rosemary, mint, thyme, argan, saffron and Damask rose.
Advancing digitalized Agriculture 4.0 — IoT, sensors and smart farming technologies modernizing the upstream sector.
The national “Green Generation 2020–2030” plan promotes renewable energy, soil conservation and incentives for organic agriculture.
Successful, well-organized aggregators backed by government incentives — with proven success stories in the dairy and sugar industries.
+1.3 million tons of fish production across a 3,500 km coastline and 500 fishing product species — supported by an established infrastructure for handling and distribution.
Diversified aquaculture: 24,000 Ha of allocated zones and 324 projects across shellfish, fish and seaweed farming.
A $4.6 Bn export turnover, up 27% between 2020 and 2025 — led by the fish industry.
From Africa’s first high-speed train to a dense multimodal network — Morocco combines competitive energy, skilled talent and an investment-friendly framework.
FTAs & Agreements — duty-free access to 55+ countries
19K engineering graduates and 55K technicians per year — 44% English proficiency among 15–25-year-olds, at labour costs lower than Poland, Portugal and Romania.
Specialized institutes & R&D centres
Home to Noor, one of the world’s largest solar power plants, and Tarfaya, one of Africa’s largest wind farms — with MAD 37 Bn of investment supporting industrial decarbonization.
A Leader in Energy TransitionMorocco ranks 1st in Africa in the CCPI 2026 rankings — a regional leader in sustainable development and GHG reduction, with a predictable, execution-driven, investment-friendly framework.
180 maritime connections across 70+ countries — shipping in 10 days to the US, 29 days to the UAE and 8 days to Côte d’Ivoire . Ro-Ro connectivity to European road corridors with 700K trucks of annual capacity:
From Morocco to regional markets — leading companies achieving strong growth across local and export markets.